var ProjectsData = { projects : [{"ID":287,"post_author":"2","post_date":"2012-10-01 15:14:17","post_date_gmt":"2012-10-01 15:14:17","post_content":"<p>Quelle meilleure ambassadrice aupr\u00e8s des femmes de plus de 50 ans pour une marque de beaut\u00e9 que leurs filles elles-m\u00eames\u00a0? C\u2019est sur cette id\u00e9e de confiance et de transmission que repose la strat\u00e9gie employ\u00e9e par l\u2019agence pour favoriser le recrutement et la fid\u00e9lisation de cette cible de femmes. Autour du claim \u00ab\u00a0elle vous a donn\u00e9 la vie, offrez-lui la lumi\u00e8re\u00a0\u00bb, en \u00e9cho \u00e0 la campagne publicitaire de Capital Lumi\u00e8re, Same Same a con\u00e7u un site de partage vid\u00e9o et un jeu concours m\u00e8re-fille d\u00e9clin\u00e9 dans 3 pays (France, Suisse, Canada). <br \/>Une strat\u00e9gie qui a notamment permis de renforcer le positionnement de leader de Clarins sur le secteur anti-\u00e2ge.<\/p>","post_title":"Capital Lumi\u00e8re ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"capital-lumiere","to_ping":"","pinged":"","post_modified":"2013-07-23 16:00:14","post_modified_gmt":"2013-07-23 16:00:14","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=287","menu_order":1,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2c-clarins.jpg","project_logo":"<img width=\"470\" height=\"208\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2c-clarins-470x208.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"","client":{"ID":70,"post_author":"1","post_date":"2012-08-19 08:13:13","post_date_gmt":"2012-08-19 08:13:13","post_content":"<p>La marque Clarins est le leader europ\u00e9en des soins de beaut\u00e9 haut de gamme.<\/p>","post_title":"Clarins","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"clarens","to_ping":"","pinged":"","post_modified":"2013-07-22 16:01:53","post_modified_gmt":"2013-07-22 16:01:53","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=70","menu_order":10,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };