var ProjectsData = { projects : [{"ID":4274,"post_author":"2","post_date":"2016-06-22 11:39:11","post_date_gmt":"2016-06-22 09:39:11","post_content":"<p>Le lancement d\u2019un nouveau sac Longchamp est toujours un \u00e9v\u00e9nement que la campagne web doit retranscrire correctement afin de capturer l\u2019essence du produit. La nouvelle marque, Keep on Riding, est inspir\u00e9e de l\u2019amazone moderne, jou\u00e9e par Audrey Marnay dans une s\u00e9rie de courtes vid\u00e9os web comprenant certains des symboles historiques de Paris en toile de fond. C\u2019est une exp\u00e9rience interactive utilisant certaines de plateformes vid\u00e9os les plus puissantes sur le march\u00e9. Afin que cette campagne publicitaire re\u00e7oive le plus large \u00e9chos possible, l\u2019agence a d\u00e9cid\u00e9 de demander l\u2019aide de trois c\u00e9l\u00e8bres blogueurs\u00a0: le blog de la m\u00e9chante (France), Yoka (Chine) et Fashion Toast (Etats-Unis)\u00a0<\/p>\r\n","post_title":"Keep On Riding","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keep-on-riding","to_ping":"","pinged":"","post_modified":"2016-06-22 11:41:05","post_modified_gmt":"2016-06-22 09:41:05","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=project&p=4274","menu_order":197,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/samesameparis.com\/wp-content\/uploads\/2016\/06\/cover-SameSame.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2016\/06\/logo-keeponriding.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/youtu.be\/rnqj5NLqbEg\" target=\"_blank\">> Voir la vid\u00e9o<\/a>","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=5","menu_order":41,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":1512,"post_author":"1","post_date":"2014-09-12 10:06:56","post_date_gmt":"2014-09-12 10:06:56","post_content":"<p>Apr\u00e8s la refonte de son site en 2013, Lonchamp souhaitait proposer \u00e0 ses clients une nouvelle exp\u00e9rience en ligne : la personnalisation de leur produit favori, l\u2019ic\u00f4nique \u00ab\u00a0Pliage\u00a0\u00bb.<\/p>\r\n","post_title":"Le Pliage sur mesure","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"le-pliage","to_ping":"","pinged":"","post_modified":"2016-06-21 15:17:42","post_modified_gmt":"2016-06-21 13:17:42","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=project&p=1512","menu_order":109,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/09\/cover-Longchamp-pliage.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/09\/logo_projet_pliage.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/09\/logo_projet_pliage.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/09\/logo_projet_pliage.png\" \/>","client_name_color":"","links":"<a href=\"http:\/\/fr.longchamp.com\/pliage\/personnaliser\/837\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=5","menu_order":41,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":936,"post_author":"1","post_date":"2013-03-08 11:05:38","post_date_gmt":"2013-03-08 11:05:38","post_content":"<p>Longchamp lance son nouveau flagship digital ! <br \/>Lanc\u00e9e en ce d\u00e9but d\u2019ann\u00e9e, il s\u2019agit d\u2019une nouvelle version de son site sous la forme d\u2019un nouveau Flagship Digital dot\u00e9 d\u2019une belle plateforme de cr\u00e9ativit\u00e9. D\u2019abord une superbe vitrine, ce nouveau site raffin\u00e9 combine institutionnel et e-commerce et repr\u00e9sente un nouvel \u00e9crin de la marque sur internet. Les pages ont \u00e9t\u00e9 simplifi\u00e9es pour une ergonomie plus \u00e9vidente et l\u2019utilisateur peut d\u00e9sormais toucher le produit avec les yeux. C\u2019est l\u2019un des tous premiers sites du secteur du luxe \u00e0 \u00eatre pens\u00e9 en \u00ab responsive design \u00bb, un choix tr\u00e8s novateur permettant de s\u2019adapter \u00e0 tous les \u00e9crans, avec une navigation sur mesure et une esth\u00e9tique adapt\u00e9e \u00e0 chaque support. Le site a \u00e9t\u00e9 pens\u00e9 pour exprimer deux valeurs cl\u00e9s du luxe : raffinement et simplicit\u00e9, pour plonger l\u2019utilisateur dans l\u2019univers d\u2019une vraie boutique.<br \/>Le site sera d\u00e9ploy\u00e9 tout au long de l\u2019ann\u00e9e 2013 dans tous les pays, et a \u00e9t\u00e9 lanc\u00e9 en Europe depuis janvier 2013.<\/p>\r\n<p> <\/p>\r\n<p><center><iframe width=\"390\" height=\"225\" frameborder=\"0\" src=\"\/\/player.vimeo.com\/video\/74614955\"><\/center><\/iframe><\/p>\r\n\r\n","post_title":"Refonte du site Longchamp.com","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"refonte-du-site-longchamp-com","to_ping":"","pinged":"","post_modified":"2016-06-22 12:04:26","post_modified_gmt":"2016-06-22 10:04:26","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=project&p=936","menu_order":101,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/cover-SameSame3.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" \/>","client_name_color":"","links":"<a href=\"http:\/\/fr.longchamp.com\/\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=5","menu_order":41,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":313,"post_author":"2","post_date":"2012-10-05 13:31:05","post_date_gmt":"2012-10-05 13:31:05","post_content":"<p><span>Un site \u00e9v\u00e9nementiel international qui cr\u00e9e de l\u2019engagement et favorise le recrutement pour le CRM \u00e0 travers un concours. Une campagne m\u00e9dia bas\u00e9e sur des publi-reportages produits exclusivement pour une s\u00e9lection de magazines f\u00e9minins internationaux en ligne.<\/span><\/p>\r\n","post_title":"Kate Moss pour Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lancement-de-la-ligne-kate-moss","to_ping":"","pinged":"","post_modified":"2016-06-21 15:17:40","post_modified_gmt":"2016-06-21 13:17:40","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=project&p=313","menu_order":168,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/cover-SameSame.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/KM_logo.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/KM_logo.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/KM_logo.png\" \/>","client_name_color":"","links":"","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=5","menu_order":41,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":9,"post_author":"1","post_date":"2012-08-13 12:08:37","post_date_gmt":"2012-08-13 12:08:37","post_content":"<p>En permanence \u00e0 la recherche de nouvelles exp\u00e9riences visuelles, la marque pr\u00e9sente un court m\u00e9trage aux accents sixties d\u00e9voilant la nouvelle collection dessin\u00e9e par Kate Moss. De son c\u00f4t\u00e9, l\u2019agence d\u00e9cline ce principe cr\u00e9atif sur le web autour de trois axes principaux\u00a0: un site d\u00e9di\u00e9, une campagne display mettant en sc\u00e8ne le film et la nouvelle collection, et un concours invitant les blogueuses \u00e0 tourner leur propre version du film. Un dispositif ultra-complet qui permet \u00e0 la marque de d\u00e9velopper la visibilit\u00e9 de sa nouvelle collection \u00e0 la fois sur les r\u00e9seaux sociaux et la blogosph\u00e8re. L\u2019agence s\u2019est \u00e9galement appuy\u00e9e sur une campagne de seeding pour la viralisation du film garantissant 180.000 vid\u00e9os sur un mois en France, Royaume Unis et Allemagne.<\/p>\r\n","post_title":"Faraway","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faraway","to_ping":"","pinged":"","post_modified":"2016-06-21 15:17:43","post_modified_gmt":"2016-06-21 13:17:43","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=project&p=9","menu_order":190,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/cover-SameSame1.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" \/>","client_name_color":"","links":"","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=5","menu_order":41,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };