var ProjectsData = { projects : [{"ID":809,"post_author":"2","post_date":"2013-01-14 16:22:56","post_date_gmt":"2013-01-14 16:22:56","post_content":"<p>Louis XIII lance deux \u00e9pisodes de la web-s\u00e9rie <King of Genius> racontant l'histoire des rebondissements dans la vie de deux entrepreneurs chinois. Ils sont r\u00e9alis\u00e9s par le c\u00e9l\u00e8bre r\u00e9alisateur de la nouvelle vague \u00e0 Hong Kong, Stanley KWAN.<\/p>\r\n<p>60 magnats chinois de l'immobilier et des m\u00e9dias ont \u00e9t\u00e9 choisis en tant que principaux leaders d'opinion pour promouvoir ces deux vid\u00e9os sur Weibo. Ce sont des personnalit\u00e9s incontournables dans le milieu du cognac de luxe, qui ciblent les consommateurs et peuvent partager la valeur de <King of Genius>.<\/p>\r\n<p>En un mois, les vid\u00e9os ont \u00e9t\u00e9 vues 2\u00a0millions de fois.<\/p>","post_title":"KING WITH GENIUS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"king-with-genius","to_ping":"","pinged":"","post_modified":"2013-07-23 15:51:43","post_modified_gmt":"2013-07-23 15:51:43","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=809","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/Image2.gif","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/louis13.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":280,"post_author":"2","post_date":"2012-10-01 14:02:25","post_date_gmt":"2012-10-01 14:02:25","post_content":"<p>Fruit d\u2019un savoir-faire transmis depuis 1874, entre quatre g\u00e9n\u00e9rations de ma\u00eetres chais, Louis XIII est le cognac d\u2019exception de la Maison R\u00e9my Martin : chaque carafe est num\u00e9rot\u00e9e<\/p>","post_title":"Louis XIII","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"louis-xiii","to_ping":"","pinged":"","post_modified":"2013-12-12 15:41:34","post_modified_gmt":"2013-12-12 15:41:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=280","menu_order":43,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":352,"post_author":"2","post_date":"2012-10-05 14:23:18","post_date_gmt":"2012-10-05 14:23:18","post_content":"<p>A l\u2019occasion du lancement de son Jeroboam, Louis XIII a interrog\u00e9 Same Same pour g\u00e9n\u00e9rer de la visibilit\u00e9 digitale pour la marque et cr\u00e9er le buzz. Un tel lancement n\u00e9cessitait \u00e9galement de provoquer la curiosit\u00e9 et de susciter le d\u00e9sir parmi des amateurs de cognac du monde entier. Pour illustrer les proportions exceptionnelles de la carafe, l\u2019agence a donc souhait\u00e9 d\u00e9velopper un dispositif global avec des bloggeurs internationaux. Un mix digital\/real life a \u00e9t\u00e9 r\u00e9alis\u00e9 pour inscrire Louis XIII dans la modernit\u00e9 sans trahir ses valeurs d\u2019authenticit\u00e9, tous les bloggeurs ayant r\u00e9ellement go\u00fbt\u00e9 \u00ab la l\u00e9gende \u00bb.<\/p>\r\n<p>Il r\u00e9sulte de cet \u00e9v\u00e9nement une r\u00e9sonance internationale avec un dispositif RP sp\u00e9cifique en Chine, 55 bloggeurs partenaires, issus de 30 m\u00e9galopoles (10 pays), ce lancement digital ayant \u00e9t\u00e9 suivi par plus de 3000 amateurs de cognac.<\/p>\r\n<p> <\/p>","post_title":"Have a taste of legend","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"have-a-taste-of-legend","to_ping":"","pinged":"","post_modified":"2013-01-15 17:48:35","post_modified_gmt":"2013-01-15 17:48:35","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=352","menu_order":6,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-louis-XIII.jpg","project_logo":"<img width=\"470\" height=\"207\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-louis-XIII2-470x207.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":280,"post_author":"2","post_date":"2012-10-01 14:02:25","post_date_gmt":"2012-10-01 14:02:25","post_content":"<p>Fruit d\u2019un savoir-faire transmis depuis 1874, entre quatre g\u00e9n\u00e9rations de ma\u00eetres chais, Louis XIII est le cognac d\u2019exception de la Maison R\u00e9my Martin : chaque carafe est num\u00e9rot\u00e9e<\/p>","post_title":"Louis XIII","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"louis-xiii","to_ping":"","pinged":"","post_modified":"2013-12-12 15:41:34","post_modified_gmt":"2013-12-12 15:41:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=280","menu_order":43,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };