var ProjectsData = { projects : [{"ID":941,"post_author":"1","post_date":"2015-04-10 16:00:38","post_date_gmt":"2015-04-10 14:00:38","post_content":"<p>Longchamp launches its digital flagship! Launched early in the new year, this is in fact a new version of its website in the form of a new Digital Flagship equipped with a nifty creative platform. Apart from being a superb shop-window, this refined new website combines in-house content with e-commerce features, and acts as a new online showcase for the brand. Pages have been simplified to ensure more effective use of space and site users can at least now see the product with their own eyes. This is one of the first websites in the luxury sector developed in consideration of \u00a0\"responsive design\" - a highly innovative choice that adapts to all screen sizes, with customised browsing and aesthetics adapted to every support. The website was designed to express two key values of the luxury sector: refinement and simplicity, so as to immerse the user in the atmosphere of a real boutique. The website will come online during the course of 2013 in all countries, and was launched in Europe in January 2013. \u00a0 \u00a0<\/p>\r\n<p> <\/p>\r\n<p><center><iframe width=\"390\" height=\"225\" frameborder=\"0\" src=\"\/\/player.vimeo.com\/video\/74614955\"><\/center><\/iframe><\/p>","post_title":"Reworking of the Longchamp.com site","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"refonte-du-site-longchamp-com","to_ping":"","pinged":"","post_modified":"2016-06-22 11:18:49","post_modified_gmt":"2016-06-22 09:18:49","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/project\/refonte-du-site-longchamp-com\/","menu_order":101,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/cover-SameSame3.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" \/>","client_name_color":"","links":"<a href=\"http:\/\/uk.longchamp.com\/\" target=\"_blank\">> See the website<\/a>","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":42,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":3381,"post_author":"1","post_date":"2015-04-10 14:03:20","post_date_gmt":"2015-04-10 14:03:20","post_content":"<p>The launch of a new handbag by Longchamp is always an event that a web campaign must interpret correctly in order to capture the essence of the product. The new brand, Keep on Riding, is inspired by the modern Amazon, played by Audrey Marnay in a series of short web films with some of the historically romantic landmarks of Paris as the backdrop. This is an interactive experience which uses some of the most powerful video platforms on the market. In order for this advertisement venture to receive a broader global response, the agency decided to seek help from three very influential bloggers: le blog de la m\u00e9chante (France), Yoka (China), and Fashion Toast (United States).<\/p>\r\n","post_title":"Keep On Riding","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keep-riding","to_ping":"","pinged":"","post_modified":"2016-06-22 11:41:47","post_modified_gmt":"2016-06-22 09:41:47","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=project&p=3381","menu_order":197,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/cover-SameSame.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/logo-keeponriding.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/logo-keeponriding.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/logo-keeponriding.png\" \/>","client_name_color":"","links":"<a href=\"http:\/\/youtu.be\/rnqj5NLqbEg\" target=\"_blank\">> See on Youtube<\/a>","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":42,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":3380,"post_author":"1","post_date":"2015-04-10 14:00:01","post_date_gmt":"2015-04-10 14:00:01","post_content":"<p>An international event website that creates commitment and promotes recruitment for CRM through a contest. A media campaign based on the infomercials exclusively produced for a selection of international online women's magazines.<\/p>\r\n<p>In order to publicise Kate Moss' involvement in the Longchamp series, we needed a unique style of advertising. Same Same but Different launched an unprecedented advertisement venture for the international users of the event-oriented mini-site so that the users could express their personal feelings about this supermodel's picture using a \"moodboard\" and also have a chance to win Kate Moss signature handbags. This was not only an effective way to build marketing data, but it also provided a unique experience for the users.<\/p>\r\n<p>Finally, we produced exclusive brand publishing reports for Vogue, Elle, Grazzia, Aufeminin, Joyce, Incrockuptibles and other internationally renowned online media; this reinforces the media marketing operation.<\/p>\r\n","post_title":"Kate Moss for Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kate-moss-longchamp","to_ping":"","pinged":"","post_modified":"2016-06-21 15:17:40","post_modified_gmt":"2016-06-21 13:17:40","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=project&p=3380","menu_order":168,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/cover-SameSame.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/KM_logo.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/KM_logo.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/10\/KM_logo.png\" \/>","client_name_color":"","links":"","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":42,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":2438,"post_author":"1","post_date":"2014-04-10 16:05:53","post_date_gmt":"2014-04-10 14:05:53","post_content":"<p>As Le Pliage is such a success, we propose to launch a store in the store. Redesigning the \u00ab\u00a0Le\u00a0Pliage\u00a0\u00bb section was also a leverage to convert business. A dedicated graphic design and ergonomic\u00a0interfaces were developed to enhance the users experience.<\/p>\r\n","post_title":"Le Pliage","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"le-pliage-2","to_ping":"","pinged":"","post_modified":"2016-06-22 11:22:37","post_modified_gmt":"2016-06-22 09:22:37","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/project\/le-pliage\/","menu_order":109,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/cover-Longchamp-pliage2.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/logo_projet_pliage2.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/logo_projet_pliage2.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/logo_projet_pliage2.png\" \/>","client_name_color":"","links":"<a href=\"http:\/\/fr.longchamp.com\/pliage\/personnaliser\/837\" target=\"_blank\">> See the website<\/a>","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":42,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":188,"post_author":"1","post_date":"2012-08-13 12:08:37","post_date_gmt":"2012-08-13 12:08:37","post_content":"<p>Constantly searching for new visual experiences, the brand presents a short film with a Sixties atmosphere to unveil the new collection designed by Kate Moss. For its part, the agency hangs this creative theme around three main Internet axes: a dedicated website, a display campaign featuring the film and the new collection, and a competition inviting bloggers to make their own version of the film. This ultra-complete package enables the brand to develop the visibility of its new collection both on the social networks and in the blogosphere. The agency also launched a viral seeding campaign for the video, resulting in 180,000 viewings in one month in France, the U.K. and Germany. \u00a0 \u00a0\u00a0<\/p>\r\n","post_title":"Faraway","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faraway","to_ping":"","pinged":"","post_modified":"2016-06-22 11:24:39","post_modified_gmt":"2016-06-22 09:24:39","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/project\/faraway\/","menu_order":190,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/cover-SameSame1.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" \/>","client_name_color":"","links":"","client":{"ID":191,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:23","post_modified_gmt":"2016-06-30 13:00:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/192.168.1.10\/client\/longchamp\/","menu_order":42,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };