var ProjectsData = { projects : [{"ID":3814,"post_author":"2","post_date":"2015-09-01 23:22:13","post_date_gmt":"2015-09-01 21:22:13","post_content":"<div>\r\n<p>In order to introduce and strengthen the image of Possession collection in China, SAME SAME but different choose to launch an interactive campaign on Piaget official social medias platforms.\u00a0The main objectives of this integrated campaign were to generate\u00a0a significant buzz and also drive a strong traffic to Piaget boutiques.<\/p>\r\n<p> <\/p>\r\n<p>Starting May 2015, massive contents were created on both Piaget WeChat and Weibo accounts. More importantly, a WeChat mini site fully dedicated to the Possession collection was launched.\u00a0The interactive mini site shows the detail of\u00a0the Possession collection and also promote a strong engagement through an Online to Offline mechanism.<\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/1.jpg\"><img class=\"size-full wp-image-3798 aligncenter\" title=\"1\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/1.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/3-1.jpg\"><img class=\"size-full wp-image-3799 aligncenter\" title=\"3-1\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/3-1.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p>A famous Chinese actress and a director were also invited to shoot a short video to support the campaign, as well as to reflect the symbolic choices every woman makes for herself as she follows her personal aspirations. The video was broadcasted on Piaget\u2019s WeChat and Weibo official accounts.<\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/004.jpg\"><img class=\"size-full wp-image-3800 aligncenter\" title=\"004\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/004.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/005.jpg\"><img class=\"size-full wp-image-3801 aligncenter\" title=\"005\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/005.jpg\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<p> <\/p>\r\n<p>SAME SAME but different also managed the collaborations with a large selection of e-influencers in order to create digital buzz and drive more traffic to the campaign. It helps to catch attention from the high-jewellery lovers.\u00a0As a result, the campaign helped Piaget to gain\u00a0high interactive communication between the brand and\u00a0customers and also drive a significant online traffic to boutiques to create sales opportunities.<\/p>\r\n<p> <\/p>\r\n<p style=\"text-align: center;\"><a href=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/lastpic.png\"><img class=\"alignnone size-full wp-image-3802\" title=\"Collaboration_samesame_influenceurs\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/lastpic.png\" alt=\"\" width=\"291\" height=\"465\" \/><\/a><\/p>\r\n<\/div>","post_title":"Piaget Possession: Turn and the world is yours","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"piaget-possession-china","to_ping":"","pinged":"","post_modified":"2016-06-28 11:13:38","post_modified_gmt":"2016-06-28 09:13:38","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=project&p=3814","menu_order":3,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/09\/Possession-KV1.png","project_logo":"","client_name_color":"","links":"","client":{"ID":2098,"post_author":"1","post_date":"2014-09-29 15:04:06","post_date_gmt":"2014-09-29 15:04:06","post_content":"<p>In 1982, Yves Piaget rose became the source of inspiration of Piaget jewelry collection. Since then, every 5th of June, Piaget celebrates the \u00ab\u00a0Rose day\u00a0\u00bb. The 2014 Rose Day event was organized with the concept of a photographic exhibition with Liu Yan Art foundation. The idea was to amplify this offline celebration.<\/p>","post_title":"PIAGET","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"test","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:24","post_modified_gmt":"2016-06-30 13:00:24","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=2098","menu_order":57,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };