var ProjectsData = { projects : [{"ID":2615,"post_author":"1","post_date":"2014-11-14 13:49:28","post_date_gmt":"2014-11-14 13:49:28","post_content":"<p>Une plateforme interactive bas\u00e9e sur l\u2019effet parallaxe, une exp\u00e9rience immersive qui plonge l\u2019utilisateur dans une exploration in\u00e9dite Van Cleef & Arpels et de ses collections, la magie des animations favorisant les effets de surprise. Une interface en r\u00e9sonance avec l\u2019univers po\u00e9tique et enchanteur de la Maison, dot\u00e9e de fonctions sociales et soutenue par un dispositif promotionnel d\u00e9di\u00e9.<\/p>\r\n<p> <\/p>\r\n<p><center><iframe width=\"330\" height=\"315\" frameborder=\"0\" src=\"\/\/www.youtube.com\/embed\/P3TmcnZ8sZU\"><\/center><\/iframe><\/p>\r\n","post_title":"Catalogue interactif","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"catalogue-interactive","to_ping":"","pinged":"","post_modified":"2014-11-14 15:55:18","post_modified_gmt":"2014-11-14 15:55:18","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/catalogue-interactive\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/cover-VCA1.jpg","project_logo":"<img width=\"470\" height=\"210\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/Logo-projet-vca.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/catalog-jewelry-watches.vancleefarpels.com\/\" target=\"_blank\">> D\u00e9couvrir le catalogue<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=P3TmcnZ8sZU\" target=\"_blank\">> D\u00e9couvrir la video<\/a>","client":{"ID":64,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>Cr\u00e9\u00e9e en 1906, Van Cleef & Arpels est n\u00e9e de la passion commune de Mademoiselle Arpels et de Monsieur Van Cleef pour les pierres pr\u00e9cieuses. Oniriques, spectaculaires, ses \u0153uvres de gemmes refl\u00e8tent la virtuosit\u00e9 et le talent de ses artisans en haute joaillerie<\/p>\r\n","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:41","post_modified_gmt":"2014-11-14 14:42:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=64","menu_order":46,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":1258,"post_author":"1","post_date":"2014-10-09 16:29:33","post_date_gmt":"2014-10-09 16:29:33","post_content":"<p>\"A quest for beauty\" un magazine papier avec la richesse et l\u2019instantan\u00e9it\u00e9 du digital. L\u2019internaute acc\u00e8de par une seule entr\u00e9e au patrimoine digital de la Maison : ateliers, savoir-faire, histoire, produits, actualit\u00e9s, ambassadrices, \u00e9v\u00e9nements exp\u00e9rientiels\u2026 Un support qui optimise la visibilit\u00e9 de la marque.<\/p>","post_title":"A Quest for Beauty","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"a-quest-beauty","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:37","post_modified_gmt":"2014-11-14 14:42:37","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=1258","menu_order":12,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2014\/02\/cover-SameSame3.jpg","project_logo":"<img width=\"470\" height=\"210\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2014\/02\/logo_vca-quest_projet_samesame.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\" http:\/\/youtu.be\/IIApZrkxv7Q\" target=\"_blank\">> D\u00e9couvrir le showreel<\/a><a href=\" http:\/\/youtu.be\/IIApZrkxv7Q\" target=\"_blank\">> D\u00e9couvrir le showreel<\/a>","client":{"ID":64,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>Cr\u00e9\u00e9e en 1906, Van Cleef & Arpels est n\u00e9e de la passion commune de Mademoiselle Arpels et de Monsieur Van Cleef pour les pierres pr\u00e9cieuses. Oniriques, spectaculaires, ses \u0153uvres de gemmes refl\u00e8tent la virtuosit\u00e9 et le talent de ses artisans en haute joaillerie<\/p>\r\n","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:41","post_modified_gmt":"2014-11-14 14:42:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=64","menu_order":46,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":929,"post_author":"1","post_date":"2013-03-08 10:57:19","post_date_gmt":"2013-03-08 10:57:19","post_content":"<p>A l\u2019occasion de son exposition \u00ab L\u2019Art de la Haute Joaillerie \u00bb aux Arts D\u00e9coratifs, Van Cleef & Arpels a interrog\u00e9 l\u2019agence sur un dispositif complet afin d\u2019augmenter la visibilit\u00e9 de l\u2019exposition et d\u2019enrichir l\u2019exp\u00e9rience des visiteurs. A cette fin, SAME SAME but different a d\u00e9velopp\u00e9 plusieurs outils digitaux, tels un site HTML5 multi-supports, un dispositif Facebook \u00e0 destination des fans de la Maison ainsi qu\u2019une application Audioguide sur iOs et Android en 4 langues permettant aux visiteurs de d\u00e9couvrir des contenus exclusifs sur les pi\u00e8ces phares de l\u2019exposition ainsi que de laisser leurs commentaires dans un livre d\u2019or digital.<\/p>","post_title":"L'art de la haute joaillerie","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lart-de-la-haute-joaillerie","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:37","post_modified_gmt":"2014-11-14 14:42:37","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=929","menu_order":43,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/vca_haute_joaillerie_image-de-fond.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/0008_artdeco.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.artdelahautejoaillerie-vancleefarpels.com\/\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":64,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>Cr\u00e9\u00e9e en 1906, Van Cleef & Arpels est n\u00e9e de la passion commune de Mademoiselle Arpels et de Monsieur Van Cleef pour les pierres pr\u00e9cieuses. Oniriques, spectaculaires, ses \u0153uvres de gemmes refl\u00e8tent la virtuosit\u00e9 et le talent de ses artisans en haute joaillerie<\/p>\r\n","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:41","post_modified_gmt":"2014-11-14 14:42:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=64","menu_order":46,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":444,"post_author":"2","post_date":"2012-10-10 13:47:59","post_date_gmt":"2012-10-10 13:47:59","post_content":"<p>Pour ouvrir les portes des ateliers r\u00e9cemment r\u00e9nov\u00e9s de Van Cleef & Arpels, SAME SAME but different a con\u00e7u une visite interactive en vid\u00e9o \u00e0 360\u00b0 afin de faire vivre aux internautes une exp\u00e9rience immersive et in\u00e9dite. A travers les 8 salles o\u00f9 se cr\u00e9ent les plus belles pi\u00e8ces de la Maison, des contenus photos et vid\u00e9os invitent \u00e0 d\u00e9couvrir les mains d\u2019exception de ces femmes et de ces hommes passionn\u00e9s par leur m\u00e9tier.<\/p>\r\n<p>Et pour une exp\u00e9rience encore plus immersive, une version utilisant la technologie Kinect est propos\u00e9e \u00e0 chaque exposition de la Maison Van Cleef & Arpels \u00e0 travers le monde.<\/p>","post_title":"360\u00b0 Ateliers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"360-ateliers","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:37","post_modified_gmt":"2014-11-14 14:42:37","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=444","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/vca_ateliers_image-de-fond.jpg","project_logo":"<img width=\"470\" height=\"213\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-VCA-atelier-470x213.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.vancleefarpels.com\/fr\/fr\/the-maison\/766\/Visite%20virtuelle%20des%20Ateliers\" target=\"_blank\">> Voir la vid\u00e9o<\/a>","client":{"ID":64,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>Cr\u00e9\u00e9e en 1906, Van Cleef & Arpels est n\u00e9e de la passion commune de Mademoiselle Arpels et de Monsieur Van Cleef pour les pierres pr\u00e9cieuses. Oniriques, spectaculaires, ses \u0153uvres de gemmes refl\u00e8tent la virtuosit\u00e9 et le talent de ses artisans en haute joaillerie<\/p>\r\n","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:41","post_modified_gmt":"2014-11-14 14:42:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=64","menu_order":46,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":440,"post_author":"2","post_date":"2012-10-10 13:42:27","post_date_gmt":"2012-10-10 13:42:27","post_content":"<p>Un hommage au cr\u00e9ateur et \u00e0 son sens de l\u2019\u00e9l\u00e9gance, une vid\u00e9o d\u2019animation a \u00e9t\u00e9 r\u00e9alis\u00e9e pour \u00e9voquer le souvenir de Pierre Arpels et de sa cr\u00e9ation, la Maison sur la place Vend\u00f4me. Une vid\u00e9o essaim\u00e9e par des blogueurs et partag\u00e9e par le public sur les r\u00e9seaux sociaux.<\/p>\r\n","post_title":"Pierre Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pierre-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 13:49:37","post_modified_gmt":"2014-11-14 13:49:37","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=440","menu_order":121,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-VCA-Pierre-arpels.jpg","project_logo":"<img width=\"470\" height=\"213\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-VCA-Pierre-arpels-470x213.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"<a href=\"http:\/\/youtu.be\/LNURnsD7w84\" target=\"_blank\">> Voir la video sur Youtube<\/a>","client":{"ID":64,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>Cr\u00e9\u00e9e en 1906, Van Cleef & Arpels est n\u00e9e de la passion commune de Mademoiselle Arpels et de Monsieur Van Cleef pour les pierres pr\u00e9cieuses. Oniriques, spectaculaires, ses \u0153uvres de gemmes refl\u00e8tent la virtuosit\u00e9 et le talent de ses artisans en haute joaillerie<\/p>\r\n","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:41","post_modified_gmt":"2014-11-14 14:42:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=64","menu_order":46,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":348,"post_author":"2","post_date":"2012-10-05 14:20:19","post_date_gmt":"2012-10-05 14:20:19","post_content":"<p>Van Cleef & Arpels propose aux internautes un dispositif digital, baptis\u00e9 <em>Days of Luck<\/em><em>,<\/em> en r\u00e9f\u00e9rence \u00e0 sa collection Haute Joaillerie <em>Palais de la Chance<\/em>, qui rev\u00eat la forme d\u2019un almanach participatif autour du th\u00e8me de la chance, r\u00e9current dans l\u2019univers de la marque.<\/p>\r\n<p>L\u2019agence SAME SAME but different a imagin\u00e9 un dispositif digital tr\u00e8s complet traduit dans les quatre langues des march\u00e9s prioritaires de la Maison Van Cleef & Arpels. Le site, con\u00e7u pour \u00eatre partag\u00e9 sur les r\u00e9seaux sociaux (Facebook, Twitter, Weibo mais aussi Pinterest) est enti\u00e8rement compatible sur iPad.<\/p>","post_title":"Days of Luck","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"days-of-luck","to_ping":"","pinged":"","post_modified":"2014-10-09 16:39:56","post_modified_gmt":"2014-10-09 16:39:56","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=348","menu_order":104,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/vca_dol_image-de-fond.jpg","project_logo":"<img width=\"470\" height=\"205\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-DOL-470x205.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"000000","links":"<a href=\"http:\/\/www.days-of-luck-vancleefarpels.com\/\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":64,"post_author":"2","post_date":"2012-08-16 08:37:30","post_date_gmt":"2012-08-16 08:37:30","post_content":"<p>Cr\u00e9\u00e9e en 1906, Van Cleef & Arpels est n\u00e9e de la passion commune de Mademoiselle Arpels et de Monsieur Van Cleef pour les pierres pr\u00e9cieuses. Oniriques, spectaculaires, ses \u0153uvres de gemmes refl\u00e8tent la virtuosit\u00e9 et le talent de ses artisans en haute joaillerie<\/p>\r\n","post_title":"Van Cleef & Arpels","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"van-cleef-and-arpels","to_ping":"","pinged":"","post_modified":"2014-11-14 14:42:41","post_modified_gmt":"2014-11-14 14:42:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=64","menu_order":46,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '5' };
Van Cleef & Arpels propose aux internautes un dispositif digital, baptisé Days of Luck, en référence à sa collection Haute Joaillerie Palais de la Chance, qui revêt la forme d’un almanach participatif autour du thème de la chance, récurrent dans l’univers de la marque.
L’agence SAME SAME but different a imaginé un dispositif digital très complet traduit dans les quatre langues des marchés prioritaires de la Maison Van Cleef & Arpels. Le site, conçu pour être partagé sur les réseaux sociaux (Facebook, Twitter, Weibo mais aussi Pinterest) est entièrement compatible sur iPad.