Context and Objectives

• To promote and spread news about the Interhome brand so as to make it the go-to reference in the seasonal-rental sector, by means of a viral video: « Elise’s Diary »
• To offer the continuing story of « Elise’s Adventures » to further expand the line of communication and its visual expression
• To create a line of communication structured around « Happy Family Vacations »
• To establish community management for Interhome France’s Facebook page

Our solution

• Concept:
  • Creation of a line of communication structured around « Happy Family Vacations » as an extension of Elise’s Diary.

• Campaign:
  • A 54-second animated video about Elise’s Christmas vacation with her family in the mountains, with viral seeding
  • Community management of Interhome France’s Facebook page