Contexts and Objectives
• Create a unique interactive operation around the launch of the new Longchamp’s iconic bag, inspired by the theme of offline communication : the Modern Amazon
• Support the Longchamp legacy, history and know-how of the House

Our answer
• Develop a video storytelling
• Imagine an amazing interactive experience, immersive and addictive, thanks to the most powerful video platforms
• Involve influent bloggers : Le blog de la Méchante (France), Yoka (Chine) & Fashion Toast (USA)
• Create an international video campaign relaying the operation

Live the Keep On Riding experience