Context and Objectives :

• Generating visibility and creating buzz among worldwide cognac amateurs
• Provoking curiosity & a desire to raise the Jeroboam of Louis XIII
• Illustrating the exceptional scale of the decanter

Our Solution :

• A digital/real life mix including Louis XIII in the modern world without betraying the values ​​of authenticity, all the bloggers having really enjoyed « The Legend »
• An international resonance device with a specific PR dispositive in China
• 55 partner bloggers from 30 mega cities (10 countries), attended by over 3000 cognac fans
• 9.5 million views on social medias, including 3.5 million in China
• 100.000 Google results for the term « Louis XIII Jeroboam »
• Over 400,000 views of the movies on YouTube