var ProjectsData = { projects : [{"ID":2566,"post_author":"1","post_date":"2014-10-28 15:01:39","post_date_gmt":"2014-10-28 15:01:39","post_content":"<p>Susciter l\u2019int\u00e9r\u00eat du public en s\u2019appuyant sur la puissance des audiences de 48 KOLs dans 4 pays dont Chris Tang, Davis Savril, Se7en ainsi que Xiaojinya\u00a0soient 4,8 millions d\u2019internautes. Orienter la curiosit\u00e9 vers le site d\u00e9di\u00e9 gr\u00e2ce \u00e0 de myst\u00e9rieux ex-libris digitaux (une br\u00e8ve sur le Rebelle + la citation du KOL) post\u00e9s sur les m\u00e9dias sociaux des KOLs.\u00a0<\/p>\r\n<p>Brand content : 12 rebelles X 4 pays : 48 ex-libris digitaux<\/p>\r\n<p>Activation sur 48 KOLs<\/p>\r\n<p>Une campagne d\u2019essaimage sur les m\u00e9dias sociaux<\/p>\r\n<p> <\/p>","post_title":"Hogan Rebel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hogan-rebel","to_ping":"","pinged":"","post_modified":"2015-02-26 17:24:41","post_modified_gmt":"2015-02-26 17:24:41","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/project\/hogan-rebel\/","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2014\/10\/cover-hogan-2.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2014\/10\/Projet_client-hogan.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.hoganrebel.com\/en\/the-rebel-journey\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":2562,"post_author":"1","post_date":"2014-10-28 15:01:46","post_date_gmt":"2014-10-28 15:01:46","post_content":"<p>Jeune marque d\u2019Hogan, Hogan Rebel pr\u00f4ne l\u2019anti-conformisme, l\u2019accomplissement, le talent. Hogan Rebel Journey est une projet qui incarne ces valeurs \u00e0 travers un livre des artistes les plus audacieux et talentueux \u00e0 ce jour et un site sur 12 personnalit\u00e9s choisies pour leur esprit rebelle. Hogan Rebel souhaite lancer une campagne de notori\u00e9t\u00e9 dans 4 pays (France, UK, Chine et Hong Kong) et g\u00e9n\u00e9rer du trafic vers le site Hogan Rebel Journey.<\/p>","post_title":"HOGAN REBEL","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hogan-rebel","to_ping":"","pinged":"","post_modified":"2014-10-28 16:42:07","post_modified_gmt":"2014-10-28 16:42:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=2562","menu_order":0,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };
Susciter l’intérêt du public en s’appuyant sur la puissance des audiences de 48 KOLs dans 4 pays dont Chris Tang, Davis Savril, Se7en ainsi que Xiaojinya soient 4,8 millions d’internautes. Orienter la curiosité vers le site dédié grâce à de mystérieux ex-libris digitaux (une brève sur le Rebelle + la citation du KOL) postés sur les médias sociaux des KOLs.
Brand content : 12 rebelles X 4 pays : 48 ex-libris digitaux
Activation sur 48 KOLs
Une campagne d’essaimage sur les médias sociaux