var ProjectsData = { projects : [{"ID":642,"post_author":"2","post_date":"2013-01-11 13:24:42","post_date_gmt":"2013-01-11 13:24:42","post_content":"<p><strong>Le Printemps, prescripteur de mode depuis pr\u00e8s de 150 ans, s\u2019unit \u00e0 Dior dans un partenariat unique autour du th\u00e8me \u00ab Inspirations parisiennes \u00bb. <\/strong><\/p>\r\n<p><strong>Afin de mettre en valeur cette splendide collaboration, SAME SAME but different a optimis\u00e9 avec le Printemps la disposition du site destin\u00e9 \u00e0 la client\u00e8le chinoise. De surcro\u00eet, le compte Weibo Printemps particuli\u00e8rement actif a \u00e9galement \u00e9t\u00e9 customis\u00e9 en se parant d\u2019un habillage sp\u00e9cial qui s\u2019axe sur l\u2019ambiance f\u00e9\u00e9rique de no\u00ebl.<\/strong><\/p>","post_title":"Inspirations parisiennes","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inspirations-parisiennes","to_ping":"","pinged":"","post_modified":"2013-01-11 13:32:24","post_modified_gmt":"2013-01-11 13:32:24","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=642","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/01\/printemps_inspirationsparisiennes_imagedefond.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/0004_printemps.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":266,"post_author":"2","post_date":"2012-09-28 09:25:26","post_date_gmt":"2012-09-28 09:25:26","post_content":"<p>Situ\u00e9 au coeur de la capitale, Le Printemps est une cha\u00eene fran\u00e7aise de grands magasins qui se positionne principalement sur des marques de mode, de luxe et de beaut\u00e9. Le Printemps est \u00e9galement l'un des leaders fran\u00e7ais des listes de mariage.<\/p>\r\n<p>V\u00e9ritable monument historique et incontournable, Le principal magasin Printemps se situe boulevard Haussmann dans le IXe arrondissement de Paris. Au 9\u00e8me \u00e9tage, Paris est \u00e0 vos pieds : ce lieu exceptionnel vous donne une vue panoramique sur les plus beaux chefs-d'oeuvres de la capitale.<\/p>\r\n<p>Aujourd'hui, l'enseigne compte 21 magasins : 5 \u00e0 Paris et en r\u00e9gion parisienne dont le Printemps Haussmann, 15 en province et 1 \u00e0 Tokyo.<\/p>","post_title":"Printemps ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2013-07-23 16:27:34","post_modified_gmt":"2013-07-23 16:27:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=266","menu_order":50,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":578,"post_author":"2","post_date":"2012-10-15 09:29:58","post_date_gmt":"2012-10-15 09:29:58","post_content":"<p>Le Printemps, prescripteur de mode, a choisi d\u2019accueillir l\u2019artiste japonaise Yayoi Kusama et ses cr\u00e9ations pour la maison Louis Vuitton pour c\u00e9l\u00e9brer \u00ab Graphic Fashion \u00bb, un \u00e9v\u00e9nement qui envahit litt\u00e9ralement le Printemps Haussmann sous la forme d\u2019un pop-up shop.<\/p>\r\n<p>A l\u2019occasion de cette grande collaboration, SAME SAME but different a aid\u00e9 le Printemps \u00e0 astucieusement manier les leviers digitaux existants en customisant le header du site chinois et l\u2019habillage du compte Weibo Printemps. Par ailleurs, afin de r\u00e9pondre \u00e0 l\u2019engouement de la client\u00e8le chinoise sur le contenu digital,\u00a0SAME SAME but different a mis en place sur le site chinois un article d\u00e9di\u00e9 \u00e0 cet \u00e9v\u00e8nement pour sensibiliser le public chinois \u00e0 la mode fran\u00e7aise.<\/p>","post_title":"Graphic Fashion ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"graphic-fashion","to_ping":"","pinged":"","post_modified":"2013-01-11 16:47:08","post_modified_gmt":"2013-01-11 16:47:08","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=578","menu_order":5,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/serve-2d-printemps-vuitton_01.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/0004_printemps.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":266,"post_author":"2","post_date":"2012-09-28 09:25:26","post_date_gmt":"2012-09-28 09:25:26","post_content":"<p>Situ\u00e9 au coeur de la capitale, Le Printemps est une cha\u00eene fran\u00e7aise de grands magasins qui se positionne principalement sur des marques de mode, de luxe et de beaut\u00e9. Le Printemps est \u00e9galement l'un des leaders fran\u00e7ais des listes de mariage.<\/p>\r\n<p>V\u00e9ritable monument historique et incontournable, Le principal magasin Printemps se situe boulevard Haussmann dans le IXe arrondissement de Paris. Au 9\u00e8me \u00e9tage, Paris est \u00e0 vos pieds : ce lieu exceptionnel vous donne une vue panoramique sur les plus beaux chefs-d'oeuvres de la capitale.<\/p>\r\n<p>Aujourd'hui, l'enseigne compte 21 magasins : 5 \u00e0 Paris et en r\u00e9gion parisienne dont le Printemps Haussmann, 15 en province et 1 \u00e0 Tokyo.<\/p>","post_title":"Printemps ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2013-07-23 16:27:34","post_modified_gmt":"2013-07-23 16:27:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=266","menu_order":50,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":260,"post_author":"2","post_date":"2012-09-28 09:21:36","post_date_gmt":"2012-09-28 09:21:36","post_content":"<p>Paris, \u00e9ternelle capitale de la mode, continue d\u2019attirer chaque ann\u00e9e de nombreux touristes du monde entier. Le Printemps, l\u2019une des plus prestigieuses enseignes de Paris, a fait appel \u00e0 Same Same pour concevoir une op\u00e9ration capable d\u2019attirer la client\u00e8le chinoise de plus en plus s\u00e9duite par le shopping \u00e0 la fran\u00e7aise. S\u2019appuyant sur sa parfaite connaissance des consommateurs chinois, Same Same a con\u00e7u un site web r\u00e9pondant \u00e0 leurs envies et leurs besoins. Les r\u00e9seaux sociaux ont \u00e9t\u00e9 un autre axe essentiel de la strat\u00e9gie mise en place, avec notamment la cr\u00e9ation et l\u2019animation d\u2019un compte Weibo, d\u2019un profil Youku, ce qui requ\u00e9rait une parfaite connaissance de la culture et la langue chinoise. Diff\u00e9rentes op\u00e9rations avec des e-influenceurs chinois ont aussi permis de d\u00e9velopper le buzz autour de la c\u00e9l\u00e8bre enseigne du boulevard Haussmann. Enfin, pour ne pas n\u00e9gliger un point important,\u00a0le r\u00e9f\u00e9rencement, l\u2019agence a mis en place des campagnes de mots cl\u00e9s sp\u00e9cialement con\u00e7ues pour toucher les adeptes du luxe en Chine et les futurs touristes en visite en Europe.<\/p>","post_title":"Printemps Paris","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2012-10-17 13:34:20","post_modified_gmt":"2012-10-17 13:34:20","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=260","menu_order":23,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/Printemps1.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/09\/0004_printemps.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.printempsparis.cn\/\" target=\"_blank\">> Voir le site <\/a><a href=\"http:\/\/youtu.be\/CZpg-a4CPj8\" target=\"_blank\">> Voir la vid\u00e9o sur Youtube<\/a>","client":{"ID":266,"post_author":"2","post_date":"2012-09-28 09:25:26","post_date_gmt":"2012-09-28 09:25:26","post_content":"<p>Situ\u00e9 au coeur de la capitale, Le Printemps est une cha\u00eene fran\u00e7aise de grands magasins qui se positionne principalement sur des marques de mode, de luxe et de beaut\u00e9. Le Printemps est \u00e9galement l'un des leaders fran\u00e7ais des listes de mariage.<\/p>\r\n<p>V\u00e9ritable monument historique et incontournable, Le principal magasin Printemps se situe boulevard Haussmann dans le IXe arrondissement de Paris. Au 9\u00e8me \u00e9tage, Paris est \u00e0 vos pieds : ce lieu exceptionnel vous donne une vue panoramique sur les plus beaux chefs-d'oeuvres de la capitale.<\/p>\r\n<p>Aujourd'hui, l'enseigne compte 21 magasins : 5 \u00e0 Paris et en r\u00e9gion parisienne dont le Printemps Haussmann, 15 en province et 1 \u00e0 Tokyo.<\/p>","post_title":"Printemps ","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"printemps-paris","to_ping":"","pinged":"","post_modified":"2013-07-23 16:27:34","post_modified_gmt":"2013-07-23 16:27:34","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=266","menu_order":50,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };