var ProjectsData = { projects : [{"ID":2716,"post_author":"1","post_date":"2015-02-25 10:04:30","post_date_gmt":"2015-02-25 10:04:30","post_content":"<p>Une campagne virale destin\u00e9e \u00e0 installer la maison Lancaster au coeur des pr\u00e9occupations premi\u00e8res du consommateur chinois. Un dispositif complet, con\u00e7u pour d\u00e9velopper la notori\u00e9t\u00e9 de la maison gr\u00e2ce \u00e0 une campagne d'e-influence articul\u00e9e autour de Key Opinion Leaders reconnus tels que Monsieur Wumiao. La maison entend continuer d'insuffler l'interactivit\u00e9 et l'engagement en proposant un minisite int\u00e9gr\u00e9 au coeur de l'ensemble de ses r\u00e9seaux et ainsi prodiguer des conseils adapt\u00e9s \u00e0 la client\u00e8le Chinoise.<\/p>","post_title":"Lancaster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lancaster","to_ping":"","pinged":"","post_modified":"2015-09-01 23:25:05","post_modified_gmt":"2015-09-01 21:25:05","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/project\/lancaster\/","menu_order":30,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2015\/02\/cover-LANCASTER-1.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2015\/02\/Projet_client_LCS2.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2015\/02\/Projet_client_LCS2.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2015\/02\/Projet_client_LCS2.png\" \/>","client_name_color":"","links":"","client":{"ID":2712,"post_author":"1","post_date":"2015-02-25 10:04:46","post_date_gmt":"2015-02-25 10:04:46","post_content":"<p>Lancaster, fournisseur officiel du palais de Grace Kelly souhaitait tenter l\u2019aventure Chinoise pour exprimer son savoir-faire et rayonner sur le march\u00e9 des cosm\u00e9tiques chinois.<\/p>","post_title":"Lancaster","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lancaster-2","to_ping":"","pinged":"","post_modified":"2015-06-03 15:40:21","post_modified_gmt":"2015-06-03 13:40:21","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=2712","menu_order":34,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };
Une campagne virale destinée à installer la maison Lancaster au coeur des préoccupations premières du consommateur chinois. Un dispositif complet, conçu pour développer la notoriété de la maison grâce à une campagne d'e-influence articulée autour de Key Opinion Leaders reconnus tels que Monsieur Wumiao. La maison entend continuer d'insuffler l'interactivité et l'engagement en proposant un minisite intégré au coeur de l'ensemble de ses réseaux et ainsi prodiguer des conseils adaptés à la clientèle Chinoise.