var ProjectsData = { projects : [{"ID":936,"post_author":"1","post_date":"2013-03-08 11:05:38","post_date_gmt":"2013-03-08 11:05:38","post_content":"<p>Longchamp lance son nouveau flagship digital ! <br \/>Lanc\u00e9e en ce d\u00e9but d\u2019ann\u00e9e, il s\u2019agit d\u2019une nouvelle version de son site sous la forme d\u2019un nouveau Flagship Digital dot\u00e9 d\u2019une belle plateforme de cr\u00e9ativit\u00e9. D\u2019abord une superbe vitrine, ce nouveau site raffin\u00e9 combine institutionnel et e-commerce et repr\u00e9sente un nouvel \u00e9crin de la marque sur internet. Les pages ont \u00e9t\u00e9 simplifi\u00e9es pour une ergonomie plus \u00e9vidente et l\u2019utilisateur peut d\u00e9sormais toucher le produit avec les yeux. C\u2019est l\u2019un des tous premiers sites du secteur du luxe \u00e0 \u00eatre pens\u00e9 en \u00ab responsive design \u00bb, un choix tr\u00e8s novateur permettant de s\u2019adapter \u00e0 tous les \u00e9crans, avec une navigation sur mesure et une esth\u00e9tique adapt\u00e9e \u00e0 chaque support. Le site a \u00e9t\u00e9 pens\u00e9 pour exprimer deux valeurs cl\u00e9s du luxe : raffinement et simplicit\u00e9, pour plonger l\u2019utilisateur dans l\u2019univers d\u2019une vraie boutique.<br \/>Le site sera d\u00e9ploy\u00e9 tout au long de l\u2019ann\u00e9e 2013 dans tous les pays, et a \u00e9t\u00e9 lanc\u00e9 en Europe depuis janvier 2013.<\/p>\r\n<p><iframe src=\"\/\/player.vimeo.com\/video\/74614955?color=ee1155\" width=\"400\" height=\"225\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\r\n<p><a href=\"http:\/\/vimeo.com\/74614955\">Showreel Longchamp 2013<\/a> from <a href=\"http:\/\/vimeo.com\/samesamebutdifferent\">SAME SAME but different<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>","post_title":"Refonte du site Longchamp.com","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"refonte-du-site-longchamp-com","to_ping":"","pinged":"","post_modified":"2013-09-16 09:42:43","post_modified_gmt":"2013-09-16 09:42:43","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=936","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/serve-2d_longchamp.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/0006_longchamp.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/fr.longchamp.com\/\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=5","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":313,"post_author":"2","post_date":"2012-10-05 13:31:05","post_date_gmt":"2012-10-05 13:31:05","post_content":"<p>Pour accompagner la collection Kate Moss pour Longchamp, il fallait bien un dispositif \u00e0 la mesure de l\u2019\u00e9v\u00e9nement. C\u2019est pr\u00e9cis\u00e9ment ce qu\u2019a propos\u00e9 l\u2019agence aux internautes. Un mini-site \u00e9v\u00e9nementiel international offrait la possibilit\u00e9 de cr\u00e9er un moodboard personnalis\u00e9 \u00e0 partir de visuels iconiques du c\u00e9l\u00e8bre top model et de gagner un sac d\u00e9dicac\u00e9 par Kate Moss, moyen efficace d\u2019enrichir la base de donn\u00e9es de l\u2019annonceur et d\u2019offrir aux internautes une exp\u00e9rience unique. Enfin, des publi-reportages exclusifs cr\u00e9\u00e9s pour les principaux m\u00e9dias internationaux on-line (Vogue, Elle, Grazzia, Aufeminin, Joyce, Inrockuptibles, etc.) ont permis de soutenir l\u2019op\u00e9ration en m\u00e9dia.<\/p>","post_title":"Kate Moss pour Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lancement-de-la-ligne-kate-moss","to_ping":"","pinged":"","post_modified":"2012-10-17 13:34:19","post_modified_gmt":"2012-10-17 13:34:19","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=313","menu_order":7,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/KM_header.jpg","project_logo":"<img width=\"470\" height=\"211\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/10\/KM_logo-470x211.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=5","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":62,"post_author":"1","post_date":"2012-08-16 08:32:44","post_date_gmt":"2012-08-16 08:32:44","post_content":"<p>Le lancement d\u2019un nouveau sac Longchamp est toujours un \u00e9v\u00e9nement qu\u2019une campagne web doit savoir traduire fid\u00e8lement. Keep on riding, nouveau mod\u00e8le de la marque, fait r\u00e9f\u00e9rence \u00e0 l\u2019amazone moderne, \u00a0incarn\u00e9e par Audrey Marnay dans une s\u00e9rie de films web avec pour toile de fond quelques-uns des lieux mythiques de Paris. Une exp\u00e9rience interactive utilisant les plateformes vid\u00e9o les plus puissantes du march\u00e9. Et pour d\u00e9velopper la r\u00e9sonnance du dispositif, l\u2019agence a choisi d\u2019impliquer trois blogueuses influentes\u00a0: le blog de la m\u00e9chante (France) Yoka (Chine) et Fashion Toast (USA) \u00a0<\/p>","post_title":"Keep on riding","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keep-on-riding","to_ping":"","pinged":"","post_modified":"2012-10-17 13:34:20","post_modified_gmt":"2012-10-17 13:34:20","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=62","menu_order":20,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/serve-2c-keepon.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/logo-keeponriding.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/youtu.be\/rnqj5NLqbEg\" target=\"_blank\">> Voir sur Youtube<\/a>","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=5","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":9,"post_author":"1","post_date":"2012-08-13 12:08:37","post_date_gmt":"2012-08-13 12:08:37","post_content":"<p>En permanence \u00e0 la recherche de nouvelles exp\u00e9riences visuelles, la marque pr\u00e9sente un court m\u00e9trage aux accents sixties d\u00e9voilant la nouvelle collection dessin\u00e9e par Kate Moss. De son c\u00f4t\u00e9, l\u2019agence d\u00e9cline ce principe cr\u00e9atif sur le web autour de trois axes principaux\u00a0: un site d\u00e9di\u00e9, une campagne display mettant en sc\u00e8ne le film et la nouvelle collection, et un concours invitant les blogueuses \u00e0 tourner leur propre version du film. Un dispositif ultra-complet qui permet \u00e0 la marque de d\u00e9velopper la visibilit\u00e9 de sa nouvelle collection \u00e0 la fois sur les r\u00e9seaux sociaux et la blogosph\u00e8re. L\u2019agence s\u2019est \u00e9galement appuy\u00e9e sur une campagne de seeding pour la viralisation du film garantissant 180.000 vid\u00e9os sur un mois en France, Royaume Unis et Allemagne.<\/p>","post_title":"Faraway","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faraway","to_ping":"","pinged":"","post_modified":"2012-10-17 13:34:19","post_modified_gmt":"2012-10-17 13:34:19","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=9","menu_order":16,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/longchamp_faraway_001.jpg","project_logo":"<img width=\"470\" height=\"220\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2012\/08\/longchamp_faraway_002.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"","client":{"ID":5,"post_author":"1","post_date":"2012-08-13 09:59:46","post_date_gmt":"2012-08-13 09:59:46","post_content":"<p>Maison de maroquinerie, Longchamp exprime depuis 1948 une cr\u00e9ativit\u00e9 mondialement reconnue : son concept \u00ab Pliage \u00bb incarne une inventivit\u00e9 sans rival<\/p>","post_title":"Longchamp","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"longchamp","to_ping":"","pinged":"","post_modified":"2013-12-12 15:39:07","post_modified_gmt":"2013-12-12 15:39:07","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=5","menu_order":38,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '1' };