var ProjectsData = { projects : [{"ID":923,"post_author":"1","post_date":"2013-03-08 10:39:20","post_date_gmt":"2013-03-08 10:39:20","post_content":"<p>A l\u2019occasion du Nouvel An Chinois, SAME SAME but different a d\u00e9velopp\u00e9 pour A\u00e9roports de Paris un site \u00e9v\u00e9nementiel proposant aux utilisateurs chinois, via leur compte Weibo, de participer \u00e0 un jeu concours pour gagner un voyage \u00e0 Paris.<br \/>Une campagne de seeding de deux vid\u00e9os avec la star chinoise Alyssa Chia ainsi qu\u2019une campagne display Weibo et Baidu ont permis de recruter de tr\u00e8s nombreux participants et de cr\u00e9er en moins d\u2019une semaine un hot topic sur Weibo.<\/p>\r\n<p><iframe src=\"\/\/player.vimeo.com\/video\/74615228?color=ee1155\" width=\"400\" height=\"226\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/p>\r\n<p><a href=\"http:\/\/vimeo.com\/74615228\">Showreel A\u00e9roport de Paris<\/a> from <a href=\"http:\/\/vimeo.com\/samesamebutdifferent\">SAME SAME but different<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\r\n","post_title":"Dreamavenue","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dreamavenue","to_ping":"","pinged":"","post_modified":"2013-10-08 12:08:59","post_modified_gmt":"2013-10-08 12:08:59","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=923","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/serve-2d_adp.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/0009_adp_dreamavenue.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/dreamavenue.cn\/\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":912,"post_author":"1","post_date":"2013-03-08 10:16:28","post_date_gmt":"2013-03-08 10:16:28","post_content":"<p>A\u00e9roports de Paris construit, am\u00e9nage et exploite des plates-formes a\u00e9roportuaires parmi lesquelles Paris-Charles de Gaulle, Paris-Orly et Paris-Le Bourget.<br \/>Paris-Charles de Gaulle est le premier a\u00e9roport fran\u00e7ais, le deuxi\u00e8me a\u00e9roport europ\u00e9en.<\/p>\r\n","post_title":"A\u00e9roports de Paris","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"aeroports-de-paris","to_ping":"","pinged":"","post_modified":"2014-03-21 16:57:04","post_modified_gmt":"2014-03-21 16:57:04","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=912","menu_order":4,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}},{"ID":917,"post_author":"1","post_date":"2013-03-08 10:25:28","post_date_gmt":"2013-03-08 10:25:28","post_content":"<p>Le site Paris-Lifestyle by A\u00e9roports de Paris fait peau neuve \u00e0 l'occasion du Nouvel An Chinois. Conscient des enjeux et attentes li\u00e9s au march\u00e9 chinois, A\u00e9roports de Paris propose un webzine \u00e0 destination du public Chinois sur les tendances et meilleurs \u00e9v\u00e9nements parisiens.<\/p>\r\n<p>Le site est adapt\u00e9 aux bonnes pratiques recens\u00e9es chez les utilisateurs Chinois. Paris-lifestyle.cn a une mise en page proche du format webzine et offre un contenu d'avantage ax\u00e9 sur la mode et les exclusivit\u00e9s shopping. Un \u00e9co-syst\u00e8me digital a \u00e9t\u00e9 mis en place pour cr\u00e9er de la notori\u00e9t\u00e9 avec la cr\u00e9ation d'un compte Weibo, d'une cha\u00eene Youku et le lancement d'une campagne SEM.<\/p>","post_title":"Paris-Lifestyle","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"paris-lifestyle","to_ping":"","pinged":"","post_modified":"2013-07-22 10:37:13","post_modified_gmt":"2013-07-22 10:37:13","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=project&p=917","menu_order":0,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/serve-2d_adplifestyle.jpg","project_logo":"<img width=\"470\" height=\"200\" src=\"http:\/\/www.samesameparis.com\/wp-content\/uploads\/2013\/03\/0005_adp_lifestyle1.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.paris-lifestyle.cn\/\" target=\"_blank\">> Voir le site<\/a>","client":{"ID":912,"post_author":"1","post_date":"2013-03-08 10:16:28","post_date_gmt":"2013-03-08 10:16:28","post_content":"<p>A\u00e9roports de Paris construit, am\u00e9nage et exploite des plates-formes a\u00e9roportuaires parmi lesquelles Paris-Charles de Gaulle, Paris-Orly et Paris-Le Bourget.<br \/>Paris-Charles de Gaulle est le premier a\u00e9roport fran\u00e7ais, le deuxi\u00e8me a\u00e9roport europ\u00e9en.<\/p>\r\n","post_title":"A\u00e9roports de Paris","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"aeroports-de-paris","to_ping":"","pinged":"","post_modified":"2014-03-21 16:57:04","post_modified_gmt":"2014-03-21 16:57:04","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.samesameparis.com\/?post_type=client&p=912","menu_order":4,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '1' };
Le site Paris-Lifestyle by Aéroports de Paris fait peau neuve à l'occasion du Nouvel An Chinois. Conscient des enjeux et attentes liés au marché chinois, Aéroports de Paris propose un webzine à destination du public Chinois sur les tendances et meilleurs événements parisiens.
Le site est adapté aux bonnes pratiques recensées chez les utilisateurs Chinois. Paris-lifestyle.cn a une mise en page proche du format webzine et offre un contenu d'avantage axé sur la mode et les exclusivités shopping. Un éco-système digital a été mis en place pour créer de la notoriété avec la création d'un compte Weibo, d'une chaîne Youku et le lancement d'une campagne SEM.