var ProjectsData = { projects : [{"ID":3514,"post_author":"1","post_date":"2015-05-04 12:16:42","post_date_gmt":"2015-05-04 10:16:42","post_content":"<div style=\"height:1400px\">\r\n<p>A l\u2019occasion de la seconde collection de Nicolas Ghesqui\u00e8re, Louis Vuitton propose au Grand Public une exposition itin\u00e9rante de Los Angeles \u00e0 Beijing pour faire d\u00e9couvrir le savoir-faire et l\u2019h\u00e9ritage de la Maison.<\/p>\r\n<p><br\/><\/p>\r\n<p><img class=\"aligncenter\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/05\/QrCode-8.gif\" alt=\"\" height=\"600\" style=\"height:auto;\" \/><\/p>\r\n<p><br\/><\/p>\r\n<p>SAME SAME but different a choisi de porter cette exposition sur le m\u00e9dia social le plus innovant et le plus r\u00e9pandu en Asie afin d\u2019exprimer la cr\u00e9ativit\u00e9 de la Maison. WeChat mobilise l\u2019attention du Grand Public et sa capacit\u00e9 \u00e0 partager l\u2019information alors qu\u2019Ibeacon structure ses visites. Les multiples fonctionnalit\u00e9s de WeChat QR code, \u00ab Shake Shake \u00bb, accroissent le caract\u00e8re ludique et \u00e9nigmatique de la d\u00e9couverte en incitant \u00e0 la cr\u00e9ation de contenu UGC et au partage.<\/p>\r\n<p><br\/><\/p>\r\n<p><iframe width=\"100%\" height=\"693\" src=\"https:\/\/www.youtube.com\/embed\/zmB8vmtCK0A?rel=0&showinfo=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\r\n<\/div>\r\n","post_title":"Series 2","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"series-2","to_ping":"","pinged":"","post_modified":"2015-09-01 23:25:04","post_modified_gmt":"2015-09-01 21:25:04","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=project&p=3514","menu_order":9,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/05\/couverture_LouisVuitton.jpg","project_logo":"<img width=\"470\" height=\"210\" src=\"http:\/\/samesameparis.com\/wp-content\/uploads\/2015\/05\/Logo_page_LouisVuitton.png\" class=\"attachment-medium\" alt=\"\" title=\"\" style=\"\" \/>","client_name_color":"","links":"<a href=\"http:\/\/www.seriescampaign.com\/\" target=\"_blank\">> Voir le site mobile<\/a>","client":{"ID":3508,"post_author":"1","post_date":"2015-05-04 12:20:34","post_date_gmt":"2015-05-04 10:20:34","post_content":"<p> Premi\u00e8re Maison \u00e0 avoir utiliser les technologies iBeacon et Shake Shake lors d\u2019un \u00e9v\u00e9nement. <\/p>\r\n","post_title":"Louis Vuitton","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"louis-vuitton","to_ping":"","pinged":"","post_modified":"2015-06-03 15:40:22","post_modified_gmt":"2015-06-03 13:40:22","post_content_filtered":"","post_parent":0,"guid":"http:\/\/samesameparis.com\/?post_type=client&p=3508","menu_order":47,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };
Louis Vuitton
A l’occasion de la seconde collection de Nicolas Ghesquière, Louis Vuitton propose au Grand Public une exposition itinérante de Los Angeles à Beijing pour faire découvrir le savoir-faire et l’héritage de la Maison.
SAME SAME but different a choisi de porter cette exposition sur le média social le plus innovant et le plus répandu en Asie afin d’exprimer la créativité de la Maison. WeChat mobilise l’attention du Grand Public et sa capacité à partager l’information alors qu’Ibeacon structure ses visites. Les multiples fonctionnalités de WeChat QR code, « Shake Shake », accroissent le caractère ludique et énigmatique de la découverte en incitant à la création de contenu UGC et au partage.