var ProjectsData = { projects : [{"ID":2527,"post_author":"1","post_date":"2014-10-16 09:04:23","post_date_gmt":"2014-10-16 09:04:23","post_content":"<p>Proposer \u00e0 l\u2019audience de Panerai une exp\u00e9rience digitale innovante \u00e0 travers une application disponible sur Facebook et Weibo. L\u2019application permet de r\u00e9v\u00e9ler des informations exclusives en rapport avec la nouvelle collection Radiomir 1940, pendant les diff\u00e9rentes phases de l\u2019\u00e9v\u00e9nement. Le tout soutenu par une strat\u00e9gie \u00e9ditoriale d\u00e9di\u00e9e \u00e0 l\u2019\u00e9v\u00e9nement et une promotion par des influenceurs.<\/p>\r\n","post_title":"Social Media","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media","to_ping":"","pinged":"","post_modified":"2016-06-28 11:13:25","post_modified_gmt":"2016-06-28 09:13:25","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/project\/social-media\/","menu_order":56,"post_type":"project","post_mime_type":"","comment_count":"0","filter":"raw","bg_image":"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2015\/03\/Projet-detail-1.jpg","project_logo":"<img alt=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/10\/logo_projet_panerai.png\" title=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/10\/logo_projet_panerai.png\" class=\"attachment-medium\" src=\"http:\/\/site.samesame5.ecritel.net\/wp-content\/uploads\/2014\/10\/logo_projet_panerai.png\" \/>","client_name_color":"","links":"","client":{"ID":2523,"post_author":"1","post_date":"2014-10-16 09:04:46","post_date_gmt":"2014-10-16 09:04:46","post_content":"<p>Watches&Wonders 2014 est la seconde \u00e9dition d\u2019une exposition horlog\u00e8re internationale organis\u00e9e\u00a0par treize des plus belles Maisons de Haute Horlogerie \u00e0 Hong Kong, durant la \u201cGolden week\u201dd\u2019octobre. A cette occasion, Officine Panerai a souhait\u00e9 par le biais de ses r\u00e9seaux sociaux stimuler\u00a0l\u2019engagement de son audience.<\/p>","post_title":"OFFICINE PANERAI","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"officine-panerai","to_ping":"","pinged":"","post_modified":"2016-06-30 15:00:24","post_modified_gmt":"2016-06-30 13:00:24","post_content_filtered":"","post_parent":0,"guid":"http:\/\/site.samesame5.ecritel.net\/?post_type=client&p=2523","menu_order":52,"post_type":"client","post_mime_type":"","comment_count":"0","ancestors":[],"filter":"raw"}}], current_index: '0' };
Proposer à l’audience de Panerai une expérience digitale innovante à travers une application disponible sur Facebook et Weibo. L’application permet de révéler des informations exclusives en rapport avec la nouvelle collection Radiomir 1940, pendant les différentes phases de l’événement. Le tout soutenu par une stratégie éditoriale dédiée à l’événement et une promotion par des influenceurs.